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FOR IMMEDIATE RELEASE
Dead Fred is alive and well and
plotting revenge in sunny South Florida
Palm Beach, FL. - There is no doubt
that Frank McKinney is an
extraordinary man. From his oceanfront
treehouse office, perched 23 feet above the
Atlantic and accessible by suspension
bridge, McKinney promotes near fantasy
lifestyles for the very wealthy by creating
and selling one-of-a-kind mansions for tens
of millions of dollars. A true American
original who never lost touch with the
childhood thrill of playing super hero, he
recently made a grand entrance costumed as a
pirate king, propelling 250 feet down a
flaming zip line before unveiling his latest
masterpiece and donating profits from the
spectacular event to charity.
If creating multimillion-dollar masterpieces
and writing successful business books
perched in a tree is McKinney's reality,
then what would his fantasies be?
Readers have the chance to peek inside the
head of the man who makes millions with his
imagination in Dead Fred, Flying
Lunchboxes, and the Good Luck Circle,
(Health Communications, Inc.).
Since his daughter, 11-year old Laura, was
in pre-kindergarten, she and her dad have
walked to school every day, rain or shine.
The thousands of one-mile trips through a
dense grove of trees, past an eerie nature
preserve and over a rickety drawbridge on
the Intracoastal Waterway, spawned wild
tales that became the basis of Dead Fred,
Flying Lunchboxes, and the Good Luck Circle.
"I have the joy of walking to school with my
daughter and her friends every day. It means
I never lose touch with the little boy
inside," McKinney says. "Not every child or
parent is so lucky, but I hope to pass along
the sense of wonder and possibility that
fuels children's imaginations and inspires
me so profoundly."
Ppeekk (pronounced ‘Peekie’) Rose Berry is
the thirteen year-old heroine in McKinney’s
ride-of-your-life adventure. Forced to walk
to her first day of school after moving from
rural Indiana to sunny Florida, she has a
chance encounter with a mysterious little
man who leads her to find King Frederick the
9th, a flattened, 3-inch, dead shiner fish
who comes to life in her hands. She aptly
names him “Dead Fred,” and is soon
introduced to his brilliant underwater
kingdom of High Voltage – a place where
manatees talk and practical-joking clownfish
encourage children to launch their
lunchboxes off the bridge!
Ppeekk soon discovers that Dead Fred has
been dethroned by Megalodon, a fiendish
50-foot prehistoric shark that has returned
from extinction and uses his entourage of
vicious crabs and blood-red remora fish to
threaten and extract the imagination and joy
of children everywhere – and bring the
kingdom of High Voltage to an abrupt end. As
she and Dead Fred learn to love and trust
one another, he enlists her help in trying
to save High Voltage from the evil beast.
Ppeekk and her friends use all their
resources to lure Megalodon and his rogue
army into the fight of their lives in a
heart-pounding adventure that takes place in
the middle of a fierce and deadly Category 5
hurricane.
Frank McKinney does nothing
second-best. As profiled on CBS Evening
News, 20/20, USA Today and Oprah, his
seemingly bottomless well of creativity and
imagination is testament that Dead Fred is
no exception. He is a five-time
international best-selling author,
philanthropist and visionary. Dead Fred is
charged with fairy-tale wonder, enthralling
magic and page-turning suspense.
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TIP SHEET:
Steve Alten, NY Times best-selling author
of the MEG series: “An engaging and
uplifting tale with more interesting
characters than a Narnia adventure.” |