FOR IMMEDIATE RELEASE

Where East Eats West - The Street-Smarts Guide to Business in China

Houston, TX,  - Designed to be the ultimate plane book, Where East Eats West: The Street-Smarts Guide to Business in China (Booksurge Publishing), entertains the weathered China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Sam Goodman is sitting beside them, having a conversation.

Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West is an easy and wonderfully informative read. This book is perfect for the entrepreneur with a burning desire to head across the ocean in search of fame and fortune, or for those who have just received orders to relocate to China for the ‘opportunity of a lifetime,’ but have no idea what to expect. It is an amusing companion for those already in China doing business and struggling to maintain faith in a vision (and the essential goodness of humankind) or even for those who have been doing business in China for a long time (three years or more) and simply need a good laugh and know that they are not alone.

Among its many pearls of wisdom, Where East Eats West prepares the China newbie for those first few infatuating weeks and equips them with how to avoid becoming delirious with ‘China Fever’ as well as how to cope when reality sets in. Then it provides just enough historical and cultural background about business in China to help you understand where they’re coming from when you don’t see eye to eye which invariably happens.

Goodman openly shares his two most important rules to succeeding in the Chinese business market (and in another chapter) offers a friendly warning about the two most uncommon things in China –to preempt being caught off-guard. Where East Eats West’s down to earth advice will give its reader the tools to deal with such issues as China’s vast human resources, a.k.a. the enormous ‘talent puddle’ and offers everything you need to know about doing business in China, all wrapped up in a book so entertaining, you won’t be able to put it down.

ABOUT THE AUTHOR

Sam Goodman, Canadian serial entrepreneur started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When he’s not working, he’s rock climbing with his wife and daughter.

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TIP SHEET:

Ted Plafker, 20 year China veteran, author of Doing Business in China: “From sandwiches to nuclear power plants, Goodman’s in-the-trenches China experiences cover an unusually broad range and the advice he offers you comes unvarnished, unleavened, and unadulterated, just like he lived it. Anyone contemplating an adventure in the world of China business will learn an awful lot from him.”

Steve Chiu, 13-year China Veteran, Co-Founder, Zhaopin.com (China’s Monster.com): “Finally! A China business book from the perspective of an entrepreneur. Where East Eats West has got it all: the hard truth, humor and real insight into doing business in China as the little guy, and winning.”